By Linda Tancs

How much is too much?  When is it okay to parody a competitor’s trademark?  Unfortunately, there are no easy answers to these questions.  As with so many things in life, it just depends.  On the state of law of the jurisdiction you live in.  On your own scruples, or that of your ad agency.  On the message being delivered, whether public-service oriented or commercially driven. Be sure of one thing: to the subject of the parody, it likely won’t be a laughing matter.