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Branding can be an intimidating prospect for the average small business owner. That’s particularly true in today’s time-strapped, multihyphenating and multitasking world. Who has time to read a 400-page tome?

That’s why I wrote From Brand “X” to Brand Rex: 5 S.M.A.R.T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales. Using a five-step methodology, you’ll learn how to be S.M.A.R.T. (Strategic, Memorable, Aligned, Resourceful and Timely) with respect to your brand to increase its value.  The goal is to create a “cult of personality” for your product or service and to understand the life cycle of the branding process.

I call it a “booklet,” not a book. A quick read, it’s packed with useful insights, advice and exercises for both novices and professionals designed to further your skills in designing, implementing and managing a brand identity.

For 13 years I managed the worldwide trademark portfolio of leading industrial and consumer products companies and regularly counseled clients on all aspects of intellectual property acquisition and enforcement.

I am the author of several books, including Understanding Trademark Law: A Beginner’s Guide, published by Thomson Reuters and available through Amazon. Visit my author’s site for information on all of my books and other endeavors.

Brand consulting services are based on the methodologies in the book. Consulting may include brainstorming related to tagline development and product/company/service naming as well as marketing coaching. Contact Us to discuss your needs.

Put my expertise to work for you!