New Trademark Book for Entrepreneurs and Marketers

I am pleased to announce the release of my book, Understanding Trademark Law: A Beginner’s Guide, published by Oxford University Press. Part of the publisher’s Law for the Layperson series, the book is a how-to for business owners and corporate marketing professionals, providing an overview of trademark law and featuring updated information on the U.S. application process, a discussion of how to apply for and defend a mark internationally as well as monetize and police trademarks, and guidance related to protecting trademarks on the internet. The book may be ordered through the publisher or online at Amazon.com.