April 26 of each year is World Intellectual Property Day. Established by WIPO (World Intellectual Property Organization), the day is meant to foster an appreciation for intellectual property and its effect on our lives. This year’s theme is Green Innovation. So celebrate and innovate.
April 26, 2009
April 9, 2009
New Trademark Book for Entrepreneurs and Marketers
I am pleased to announce the release of my book, Understanding Trademark Law: A Beginner’s Guide, published by Oxford University Press. Part of the publisher’s Law for the Layperson series, the book is a how-to for business owners and corporate marketing professionals, providing an overview of trademark law and featuring updated information on the U.S. application process, a discussion of how to apply for and defend a mark internationally as well as monetize and police trademarks, and guidance related to protecting trademarks on the internet. The book may be ordered through the publisher or online at Amazon.com.
