By Linda Tancs
Our brands are like children. They grow and change. The marketplace in which they live grows and changes, too. Is your brand thriving in its space? If not, why? Has the economic environment in which you operate changed? Is your customer base changing? If so, then it may be time to rebrand. Rebranding is a swift overhaul of your company’s mark or logo, as opposed to simply initiating a new tagline or ad campaign or extending your brand into other markets. Before deciding to rebrand, however, consider the emotional connection that your customers have with your brand. This is your brand equity, which drives sales. Be sure to educate your customers on the changes that you’re making to avoid disengagement from you and your brand.
By Linda Tancs
In this week’s edition of the podcast GET S.M.A.R.T. for One Minute, the tip discusses the clearance procedure for trademarks. Listen to all of our tips at http://podcast.getsmartconsulting.com.
By Linda Tancs
In last week’s edition of the podcast GET S.M.A.R.T. for One Minute, the tip discusses international protection for trademarks. Listen to all of our tips at http://podcast.getsmartconsulting.com.
By Linda Tancs
In this week’s edition of the podcast GET S.M.A.R.T. for One Minute, the tip discusses proper trademark usage. Listen to all of our tips at http://podcast.getsmartconsulting.com.
By Linda Tancs
In this week’s edition of the podcast GET S.M.A.R.T. for One Minute, the tip discusses the federal trademark registers. Listen to all of our tips at http://podcast.getsmartconsulting.com.
