If you’ve considered establishing a trademark for your business, then you recognize the importance of distinguishing your product or service from others in the marketplace. Great brands impact sales and market share. If you’d like to develop a great brand, GET S.M.A.R.T.® will show you how.
Welcome to GET S.M.A.R.T.® consulting services, a unit of De Novo Enterprises, LLC. GET S.M.A.R.T. is a consultancy designed to teach business owners and marketers how to define, promote and protect their brand message. A brand begins with a trademark–a catchphrase, word or logo. Think of it as your banner. Banners have their place in brand development, but a banner is just the beginning of the story. Good banners are the like the introduction to a book–they whet the viewer’s appetite and entice further connection with the brand. For your brand to truly become an asset, you must think beyond the banner and further the connection. Otherwise, your brand is likely to be a mere label rather than a valuable asset. If you’re unsure whether your brand is an asset or a label, then you need to GET S.M.A.R.T. The GET S.M.A.R.T. consultancy teaches clients how to be S.M.A.R.T. (Strategic, Memorable, Aligned, Resourceful and Timely) with respect to their brands to increase a brand’s asset value. This involves aligning stakeholders (inside and outside the business), targeted messaging, and reputation audits, among other things. The goal is to create a “cult of personality” for your brand.
This business is led by Linda Tancs. Ms. Tancs managed the worldwide trademark portfolio of leading industrial and consumer products companies during her legal career. She regularly counseled in-house attorneys, executives and small business owners on trademark, trade dress, advertising, domain name issues and product packaging. She is the author of three books for brand owners, all published by Oxford University Press: Understanding Trademark Law: A Beginner’s Guide, Understanding Copyright Law: A Beginner’s Guide, and Understanding Patent Law: A Beginner’s Guide.
Linda also provides personal branding coaching and writing services in the nature of résumés, cover letters, profiles and other career documentation. Visit the Personal Branding page for more information.
